Conducting a competitive analysis is an absolute priority before beginning any SEO campaign. Your SEO strategy will vary depending on how your client’s website stacks up against the competition. Most marketers will analyze metrics like backlinks, indexed pages, social shares, and domain age.… Continue reading...

Guest posting will never die Google values quality content. Doesn’t matter if it’s a guest post, regular column, or whatever. Quality counts, and one of the best ways to prove that your content is quality is to get that content into a quality, curated site.… Continue reading...

Something Something White Hat Tactics I was originally going to call this article How to do White Hat SEO in 3 Easy Steps or 3 Powerful White Hat SEO Tactics some similar lame click-baity thing, and while this is going to be a list of “white hat” things you can do right now, I hope to make it blatantly obvious that I believe the term “white hat SEO” is actually slick marketing speak for something much, much simpler.… Continue reading...

A lot of times at the beginning of a project we have no idea who the target online audience of the website should be. Sadly the client usually doesn’t either, but they almost always know who their competitors are. If we know who the competition is we can find out what has worked for them and create a hit list of bloggers and websites to target in the campaign.… Continue reading...