A step-by-step guide to building a free automated backlink checker and monitor, using nothing but Google Sheets formulas & the official Google Analytics add-on.… Continue reading...
Mixing the keyword difficulty tool with the new 100-deep keyword positions
In case you didn’t see it, SEMrush announced that they’ve expanded their US database in a big way. Not only did they double the amount of keywords in their US database, but they now track 100 positions deep for all of them.… Continue reading...
Conducting a competitive analysis is an absolute priority before beginning any SEO campaign. Your SEO strategy will vary depending on how your client’s website stacks up against the competition. Most marketers will analyze metrics like backlinks, indexed pages, social shares, and domain age.… Continue reading...
I first came across Sean and his collection of awesome SEO tools a few weeks back. I was doing an audit on a site that had been hit by Panda, which had thousands of thin content pages.
I’d been using our tool, URL Profiler, to pull together linking data and Google Analytics data so I could identify high performing pages.… Continue reading...
Recently, a client of mine rebranded for the second time in 3 years. As their SEO, we focused on redirects and other elements to make sure the value passed from old site to new site. One of the casualties in this rebranding effort was Google’s Knowledge Graph.… Continue reading...
Guest posting will never die
Google values quality content. Doesn’t matter if it’s a guest post, regular column, or whatever. Quality counts, and one of the best ways to prove that your content is quality is to get that content into a quality, curated site.… Continue reading...
1. I hate them
I see them freaking everywhere. They’re all over everyone’s social media, plastered on every website, and beaten into the ground by every Buzzfeed clone out there. Oversaturation. I immediately tune them out and I can’t be the only one.… Continue reading...
I saw this infographic while reading Keyword Eye’s blog, and it’s totally awesome. It’s like an illustrated path through the history of the SEO industry, search engines, and the impact of Google changes on everything. Click through to the article for even more good stuff.… Continue reading...
Something Something White Hat Tactics
I was originally going to call this article How to do White Hat SEO in 3 Easy Steps or 3 Powerful White Hat SEO Tactics some similar lame click-baity thing, and while this is going to be a list of “white hat” things you can do right now, I hope to make it blatantly obvious that I believe the term “white hat SEO” is actually slick marketing speak for something much, much simpler.… Continue reading...
A lot of times at the beginning of a project we have no idea who the target online audience of the website should be. Sadly the client usually doesn’t either, but they almost always know who their competitors are. If we know who the competition is we can find out what has worked for them and create a hit list of bloggers and websites to target in the campaign.… Continue reading...